# What I learned Running a Sales Motion For a B2B Fintech API Product

April 11, 2024

Ben Verschuere - Chief Investment Officer

When doing some outbound for a specialized and technical product such as a Fintech API it helps to have a very well defined ICP and be hyper precise on the companies which fit that range.

# Transforming industries through the Power of Embedded Investments

April 4, 2024

Julia Stefani

The current market environment has put Investment Products at the top of the list of strategic investments for a lot of sub-industries related and adjacent to finance, especially in the B2B space.

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# The 2024 Treasure Map of Embedded Finance

February 14, 2024

Ben Verschuere - Chief Investment Officer

Given the rise of embedded finance we did some research in terms of the different players and are happy to share our initial map of the growing Embedded Finance field.

# Smart Strategies for Managing Surplus Business Funds

January 3, 2024

Treasure

Dive into the prudent management of surplus business funds, a critical aspect for ensuring financial stability and fostering growth.

# Treasury Management: Balancing Liquidity & Investment

January 2, 2024

Treasure

Dive into the world of treasury management, focusing on the critical task of maintaining the delicate balance between liquidity and investment to ensure organizational financial health and operational efficiency.

# Best Practices for Small Business Treasury Management

January 2, 2024

Treasure

Understand the importance of maintaining a robust financial foundation to ensure operational efficiency and long-term growth.
